We operate under a set of guiding principles, which underpin all of our business decisions and allow us to remain focused in an ever-changing landscape.
- Sustainability
Our practices must be sustainable to ensure we are here well into the future; which means respecting the environment in which we live and work and constantly improving our country and our knowledge of our surroundings.
- Quality
Quality is our key focus when making decisions. If the quality of our product would be compromised by a decision, we look for an alternative solution.
- Genetics
The genetics we select are of the highest quality - with no exceptions. Quite simply: without the best genetics you can't produce the best beef.
- Respect
Our team of Angus beef enthusiasts respect our cattle as much as each other and our husbandry methods are based on the welfare of our animals.
- Partnerships
We will continue to build strong partnerships within the beef industry at all stages of the supply chain.